hotriculture unit | flower installation

June - October 2005 . intersection [Northern side] Ulica Hrvatske bratske zajednice + Avenija Veceslava Holjevca . Zagreb . Croatia

The work consists of erecting and maintaining a flower installation 3.5 x 40 metres in size [150 square meters]. A typographical picture is shaped out of the materials used for urban horticulture: begonia flowers, humus, grass and gravel (for paths in parks). The textual context of the picture is a text found in the computer language that reads '302_MOVED_TEMPORARILY'. It is an error report that appears in the internet communication: a machine communicates with another machine about protocols of failed communication [HTML server error], and thus providing the user with the insight into the problem. Error 302 means that the requested page has moved temporarily to a new url [see more about the 302 error].


In the context of an artistic intervention in the urban tissue of Zagreb, the installation is placed next to the intersection which is an vital car-traffic transfer point of Zagreb. It is an intersection of the of important East - West and South - North roads. This place is the southern entrance and exit of Zagreb, leading to Zagreb airport as well. Sourounding buildings are INA [oil and gas trade corporation] and construction site of the new Museum of Contemporary Art. The site is next to the Zagreb Fair.

204_NO_CONTENT is part of the Internet Error Messages project by Darko Fritz.
[see another horticulture work from the Internet Errort Messages project: 404_FILE_NOT_FOUND]

Project produced by UHA [Croatian Architects Association]
Curator . Silva Kalcic
The project was financed by the Zagreb City Government
Horticulture work . Zrinjevac . Zagreb
Photo from the air by Studio Hrg . Zagreb

Thanks to . Mr. Pijo Sarjanovic . Gradski ured za izgradnju grada, Zagreb . Museum of Contemporary Art Zagreb . Studio Hrg

Photo Studio Hrg

text by Silva Kalcic, curator

The artistic intervention into the urban tissue of the City of Zagreb, the flower installation by Darko Fritz entitled 302_MOVED_TEMPORARILY, is located on a green public surface between the INA Naftaplin building and the building site of the new Museum of Contemporary Art, and in the immediate vicinity of the intersection of two streets, busy road axes in the direction of north-south and east-west at the exit (entrance) to the city. The dimensions of the planted area, shaped and maintained in materials regularly used in horticulture, are 3.5 x 40m featuring red begonias, humus earth and white gravel used for sprinkling across pathways. The mentioned materials are used to shape a typographic image spelling out a “found” expression customary in computer technology: 302_MOVED_TEMPORARILY is an untranslatable syntagma which exists only in the English language, a message about an error in the executing of a computer operation (HTML server error) implemented in the protocol of the machine. In Croatian a possible translation is ‘302 temporarily moved’. In contrast to other ways of intervening into the urban surroundings, horticultural works use organic materials, and manipulation of the organic processes of living, flowering and growth/flourishing. “Landscape art” takes on a whole new meaning: instead of art simulating nature – nature simulates art and the schematics of the phenomenal world. The flower installation serves as a measure of relations between nature, architecture (the postmodernity of Velimir Neidhardt and the neo-modernity of Igor Frani?, in the environment of the international style of New Zagreb, in accordance with Le Corbusier’s principle of “living, working, caring for the spirit and body”), and urbanism (a busy intersection is a place of intense social interactions; here buses from the main station pass by, and the future central object of Croatian contemporary art along with the building-vault of the national oil company are in the nearby vicinity; the installation stretches along the open axis of the Green Horseshoe, south towards the Zagreb Airport). Deconstruction of the visible, visual sign and structure of the image have a central role in art in contemporary times in which the importance of illustration and the production of visual message information is emphasized. In contrast to the conventions of visual perception, the composition can only be viewed in its entirety (read) aerially (in the self-sufficient “vision without a gaze” according to Virilio), or in a kind of anamorphosis or Cartesian perspective – which collects the visible facts and “stabilizes them” – from the viewpoint of a passer-by or speeding car from the surrounding roadways. The image of the text as a spatial manifestation gives a narrative dimension to the flower installation; it becomes a medium of communication. The letter characters, in a syncopate rhythm, and the urban landscape mutually infiltrate one another, the text overturns its own surroundings giving materiality to something originally virtual. Being that the exhibition of the flower installation is by chance on a broken through footpath beside marked pedestrian surfaces, as a shortcut toward the public transport bus stop, it can be expected that the art work will be subjected to anonymous interventions, and that an “elephant path” will be trampled through the planted area between the letters “m” and “p”.
An artwork that self-destructs (as flowers wilt and die) but also reproduces, up to the irreversible end that comes into play with winter.


see other text by Silva Kalcic: Flora as a metaphor