The Imitation of Life Studio
The Imitation of Life Studio (IOLS) is a collaborative project
founded in 1987 by Darko Fritz and Zeljko Serdarevic, and realized over
a three-year period, namely from 1988 up to 1990. Realm of activities encompassed visual
art, graphic design and audio-visual performances. Over the period of three years the project was designed and performed
in the form of three blocks of public appearances in Zagreb. Those were:
The music and stage events consisted of
programes of film and hand-animated slide shows, to which was performed
original music (live piano together with taped sounds of electronic instruments).
In 1988 public performance block the music and stage events took place
in a Cinema, Theatre and Gallery, establishing a relationship with the
concepts of film, theatre, concert and performance. Stage events of The
Imitation of Life Studio did not fully corresponded to any of these concepts.
During the performance by the IOLS, a photographic
image was positioned on the central wall over a projection of the same
image, on 1:1 scale, both images coinciding completely. Three days later
Fotografije-izumi, a mixed
media exhibition was opened by The Imitation of Life Studio at
the Flash photo studio, were the same photograph was positioned on the
film screen. [Studio]. This
piece forms a cycle of art-works together with two other pieces designed
during the following two mixed-media exhibitions of The IOLS.
The next cycle of works designed throughout
all three mixed-media exhibitions starts with the triptych with two titles:
There were three openings in the Nova Gallery for the 1st Annual Design Exhibition in 1988, during which time the works could be viewed. Throughout the first opening, a live radio programme produced by The Imitation of Life Studio was broadcast in the gallery. For this programme, the radio presenter read a prepared text, as if he was present in the gallery. At the second opening, computer print-outs of an interview between a writer Djurdja Otrzan and Darko Firtz were displayed in the gallery. At the thirth opening Tihomir Milovac, the curator of the Museum of Contemporary Art gave a speech.
The 2nd Annual Design Exhibition in 1989 was the opening show for the new gallery of the Croatian Arts and Crafts Association which was not yet completed. The 3th Annual Design Exhibition, 1990, took place in the Izidor Krsnjavi Gallery. The opening of this exhibition coincided with the openings of the 1990 public installation “Recreation“ and the mixed-media exhibition in two other spaces.
In 1989 the urban action Lontano dagli occhi,
lontano dal cuore took place around Zagreb. It consisted of nine installations
placed in shopwindows at points which shaped a tro-square on the city map.
This geometric form was named and also adopted as a trademark by
The Imitation of Life Studio. The exhibition Adapted for Screen displayed
the photographic records of this action. Each photograph of the nine installation
pieces was taken on a 1:1 scale and assumed the role of 'original' when
the action was completed. In 1990, the third public installation
Re-creation was mounted in the main square in Zagreb, and reproduced
photographically on a 1:3 scale.
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